3. HYPEBEAST x Salomon Sportstyle
(CLIENT)
HYPEBEAST
Salomon Sportstyle
HYPEBEAST
Salomon Sportstyle
(SERVICE)
photography
art direction
photography
art direction
(YEAR)
2022
2022

> When approached by Bryan Diaz, the Energy Marketing Lead at Salomon Sportstyle, to photograph his story in Hypebeast’s Sole Mates series, I wanted to approach the project through a new creative lens. Tying together my shared Utah roots with Salomon lead me to a tonal color palette, created with natural sky lighting, plants, and warm concrete. These were all devices in my toolbelt to tell the story that highlighted Bryan’s come up, Salomon’s new ACS Pro model, and their share success.








