4. HYPEBEAST x Tommy Hilfiger
(CLIENT)
HYPEBEAST
Tommy Hilfiger
HYPEBEAST
Tommy Hilfiger
(SERVICE)
photography
art direction
photography
art direction
(YEAR)
2023
2023

> Tommy Hilfiger approached me to document their history apparel partnership with F1 racing teams over the decades, told through the lens of a Hypebeast editorial publication. To capture their team gear, I decided to shoot everything right in their archive to tell the story of the history behind the partnership. In combination with the location, I shot the pieces with a distinct Hypebeast style known for clean, high-contrast, and culturally relevant styling techniques.







Art Direction ⸻ I created each image with the archive front of mind, giving readers the feeling that they’re physically combing through the storage unit to discover hidden gems from the past 40 years of collaboration. Using ladders, freight elevators, and hallways of pieces built the visual world that’s distinctly Tommy and Hypebeast combined.



