3. Stadium Goods x Bacardí Sneakeasy
(PROJECT)
Stadium Goods x Bacardí Sneakeasy Collab Event
Stadium Goods x Bacardí Sneakeasy Collab Event
(SERVICE)
graphic identity
storefront design
print design
merch design
event photography
graphic identity
storefront design
print design
merch design
event photography
(YEAR)
2023
2023

> This summer, Bacardí and Stadium Goods debuted the Bacardí “SNEAK3ASY”—timed to the brand’s tentpole events and festival partnerships across the globe. For this one-of-a-kind retail party experience, I designed all touchpoints starting with the storefront, bringing Stadium Goods into the tropical world of the event with vinyl’d palm trees encasing their brand.
Merch Design ⸻ Working directly with Stadium Goods and their production team, I designed custom merch for influencers to rep the partnership with steeze and confidence, combining Bacardí’s tropical heritage with an elevated street-forward style.




Print / Fabrication Design ⸻ In addition to the primary identity, custom elements throughout the evening were designed to tell the story of the new partnership, utilizing worn-in typography on menus and customized Bacardí branding for a step and repeat neon sign.


