Stadium Goods x Bacardí Sneakeasy
/ with MATTE Projects
Stadium Goods Partners with BACARDÍ for The SNEAK3ASY
Grab Your Dancing Shoes: BACARDÍ® Rum Wants You to Move to Your Own Beat this Summer
Stadium Goods Merch
This summer, Bacardí and Stadium Goods debuted the Bacardí “SNEAK3ASY”, timed to the brand’s tentpole events and festival partnerships across the globe. For this one-of-a-kind retail party experience, I designed all touchpoints starting with the storefront, bringing Stadium Goods into the tropical world of the event with vinyl’d palm trees encasing their brand.
Working directly with Stadium Goods and their production team, I designed custom merch for influencers to rep the partnership with steeze and confidence, combining Bacardí’s tropical heritage with an elevated street-forward style.
Print + Fabrication Design
In addition to the primary identity, custom elements throughout the evening were designed to tell the story of the new partnership, utilizing worn-in typography on menus and customized Bacardí branding for a step and repeat neon sign.