ThenWhat
Redefining a Global Brand Lab
ThenWhat
Brand Identity
Logo Design
Typography Treatment
Social Strategy
thenwhatinc.com
@thenwhat
2024
ThenWhat is a brand lab that leads product strategy, global positioning, and collaborative efforts for brands looking to expand their cultural impact across worldwide audiences. The advisory requested a rebrand that reflected their expertise and confidence across borders.
Taking inspiration from natural elements that develop a fine patina with age, the updated identity brings a natural feel to their digital presence, striking a blance between catching attention and instilling trust in their partners.
The updated palette sees ThenWhat through a robust lens, carrying heavy contrast through a warm tonal palette. The analogous color scheme creates bold combinations that speak to their legacy clientel.