DJ Taylo
Visual Worldbuilding
DJ Taylo
Graphic Identity
Social Media Design
Photography
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2023
DJ Taylo blends old and new sounds in her mixes, which inspired the color palette to match. Throwing a digital-retro spin on the colors calls to her bold style and brings contrast and depth to any color combination she throws together.
To maximize longevity, I developed a graphic system that works with color and photography backgrounds, both for solo and combined DJ sets. the color system was built in a way that allows for easy color swapping, giving new life to every poster and maintaining consistency.
The guiding principle for Taylo’s identity was to speak the same language as the portraits I shot for her promotional material. From developing a logo, colors, typography treatments, to Instagram layouts, at the center of it all was building out a visual universe to match the energy of her sets.