Found Matter
A
Practice Rooted in Nature
Found Matter
Creative Direction
Art Direction
Brand Identity
Logo Design
Typography Treatment
Web Design
Photography
foundmatter.earth
@found.matter
2024
Found Matter is a launguage language written by foliage, artifacts, and once-living things. The goal of the identity build out was to encapsulate that ethos through crafting an ownable, natural-born voice across all visual aspects of the brand.
Starting Found Matter from scratch presented the opportunity and challenge to direct everything - from the logos and graphic treatment, art direction and photography, and everything else to tie it together in one succint wrapper.
The FM Wordmark and Monogram are inspired by the organic deviations revealed in the products themselves. The unorthodox unisex approach to interior goods shines through in the angular yet fluid geometry in their forms, speaking the same language as the photography that pairs.
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The website approach employs bold color contrasts intertwine with generous negative space to direct attention to the bundles themselves. Gentle animations are juxtaposed with the sharp arrangements, bringing the digital experience into a gallery-esque world.
Crafting the webshop allowed a bespoke approach to the photography, informing shotlists, backdrops, and abstract details to tell the story of Found Matter in the home and online. The duo-tone color profile of the brand identity translates through the photo edits, ensuring a seamless marriage of graphic and captured elements.
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