YSL Beauté
Stadium Goods x MTV VMA’s
DJ Taylo
ThenWhat
Paid Marketing
austinlaubry@gmail.com
Stadium Goods x Bacardí Vintage for MTV VMA’s
MTV
Bacardí
Metropolis Vintage
/ with MATTE Projects
Production Design
Print Design
Merch Design
Event Photography
BACARDÍ x MTV Pay Tribute to 50 Years of Hip Hop with BACARDÍ VINTAGE Pop-Up Shop in NYC
The Vendry
VMA'S 50 years of Hip Hop Pop Up Party
Stadium Goods merch spanned across t shirts, hoodies, and jackets - combining inspiration behind all the involved partners to give a physical medium to the history of hip hop. I utilized recognizable blacketter type and a confident graphic style that spoke the same language as the event itself.
The step and repeat for the VMA pop up was a key activation point for the event -to represent the wide array of partners and heroing Bacardí’s involvement. A splatter effect was used on their bat emblem as a call back to graffiti paint drip that defined early hip hop aesthetics.
All printed material found in the venue builds on the history of hip hop, alongside Bacardí’s signature, blending textures and distinct typography to tie the visual world together.
Metropolis provided vintage apparel that fit into one of three time periods - 80’s, 90’s, and Y2K. Each section included an overhead graphic with a quote calling our Bacardí, providing a dose of lyrical nostalgia to casual viewers and serious shoppers alike.
DJ Premier