Earthbound Studio
Crafting a Community Voice
Earthbound Studio
Graphic Identity
Logo Design
Typography Treatment
Web Design
Newsletter Design
Social Strategy
New York, New York
2023
earthbound.studio
@earthbound.studio
Earthbound Studio is a dance-based production company in NYC that aims to bring to light hidden truths in the dance industry, using their platform to inform the dance community about compensation, unionization, proper creditation, and protection rights.
When strategizing the branding, the creative wrapper needed to have an information-first approach, without letting the design become a distraction from their content. The identity needed to be concise, recognizable, and easy to digest.
Earthbound’s mission is rooted in uncovering hidden truths in the dance industry, providing critical tools for performers and choreographers aliker. The structure of a mono typeface acts as a clear medium without distracting from the words it spells out.
Utilizing a monochromatic approach, the studio’s palette reflect the consistency and confidence that they stand for. Using their existing imagery as reference, this green-scale compliments their visuals without distracting from their primary goal - to inform and empower.
Introducing “The Bind”, a single tool that creates a consistent graphic language across mediums. A visual device that communicates Earthbound’s binding nature. Acting as a keystone, this conveys the studio’s ability to bring ideas + people + community together through a shared vision.
Built for modularity, the “bind” can be stretched, combined, stacked, or framed to use across any/all content. Anytime the studio creates a graphic, the shared geometry through a single corner ensures a consistent brand voice no matter the material or medium.
From grids, logo placement, typography, geometry, and other graphic factors, Earthbound’s digital presence prioritizes consistency to effectively communicate information and content.