Los Angeles Club Lacoste
Celebrating
FW22 Through Experience
Lacoste
with MATTE Projects
Graphic Identity
Print Design
Production Design
Los Angeles
2022
Fashion Network
Lacoste celebrates sport, fashion at the first LA Club Lacoste
Vogue
The FW22 Immersive Experience That’s Acing Your Winter Wardrobe
HIGHXTAR
Find Out All About Los Angeles Club Lacoste
To start off the launch, influencers got personalized tennis lessons from Venus Williams on a custom court. Building out a fully branded experience included designing lockers, referee stands, yoga matts, banners, and juice stands to keep the energy flowing.
A pool-side, high-profile dinner including Haley Bieber, Elsa Hosk, and a host of others offered a cool down from the afternoon training. To create consistency, I designed custom menus, name cards, buoys, and pool floaties to maintain the emerald world that Lacoste envisioned.
Building on the two-tone color foundation of the event, I designed an immersive photo background using custom painted raquets in an alternating layout that tied the dinner party back to the tennis clinic with Venus Williams. Influencers used the background for press imagery and social content, creating an instantly recognizable aesthetic that’s uniquely Lacoste.
No party is complete without a destination to capture everything that’s going down. The graphic identity system extended to a step and repeat wall for everyone to stamp their mark on the brand and vice versa. To bring the evening to life, I designed a custom neon sign with to speak the party language while keeping the same tone as the rest of the activation.