2. Los Angeles Club Lacoste
(PROJECT)
Los Angeles Club Lacoste, FW22 Launch Event
Los Angeles Club Lacoste, FW22 Launch Event
(SERVICE)
graphic identity
print design
production design
graphic identity
print design
production design
(YEAR)
2022
2022
> Lacoste’s deep roots in tennis paved the way for their FW22 activation dubbed LA Club Lacoste, featuring a tennis clinic hosted by champion Venus Williams, catered with custom Erewhon co-branded juices, with a highly styliyzed dinner overlooking Los Angeles to tie things together. For this event, I designed a graphic identity system that came into play across the entire event - starting with the invite, the banners on the court, individualized menus, and other production elements on the court and in the DJ party that capped the night.








Built Design ⸻ To start off the launch, influencers got personalized tennis lessons from Venus Williams on a custom court. Building out a fully branded experience included designing lockers, referee stands, yoga matts, banners, and juice stands to keep the energy flowing.


Dining Material ⸻ A pool-side, high-profile dinner including Haley Bieber, Elsa Hosk, and a host of others offered a cool down from the afternoon training. To create consistency, I designed custom menus, name cards, buoys, and pool floaties to maintain the emerald world that Lacoste envisioned.






Tennis Raquet Wall Installation ⸻ Building on the two-tone color foundation of the event, I designed an immersive photo background using custom painted raquets in an alternating layout that tied the dinner party back to the tennis clinic with Venus Williams. Influencers used the background for press imagery and social content, creating an instantly recognizable aesthetic that’s uniquely Lacoste.



The Final Hour, Fabrication Design ⸻ No party is complete without a destination to capture everything that’s going down. The graphic identity system extended to a step and repeat wall for everyone to stamp their mark on the brand and vice versa. To bring the evening to life, I designed a custom neon sign with to speak the party language while keeping the same tone as the rest of the activation.


